Intro: The problem of automotive inefficiency
Vehicle utilization: We spend almost twice as much time eating
Parking: A place to rust
Roads: Middle class subsidies
Congestion: Sloshing like fluids in a pipe
Energy: Lossy power stations
Network architecture: Clunky silver boxes
Update cycles: Second-order inefficiency compounding over time
Opportunity cost: The labor of driving
Part 1: The trip economy
Trip pricing
Unbundling trips
A Lexicon of Trips
TRIP PURPOSE
Demand side factors
Supply side factors
Price bridges supply and demand
Environmental factors
Externalities
The trip triangle
Part 2: Technological building blocks
Electrification
Digitization
Autonomy
Part 3: New mobility bundles
Mobility modes
DOGs vs CATs
Prepandemic mode shift trends
Mobility platforms & demand aggregation
The impact of 2020 on trips
Dematerialization
Part 4: Supply evolution
Marketplace management
Fleet ManagEment
New Platforms
Update Cycles
New value propositions
Part 5: Upward mobility
The urban divide
Regulatory frameworks
Organization, metrics and capital
Return on infrastructure
Throughput Construction Cost (TCC)
Things to measure and to price
Our glorious future
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DOGS vs CAts

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DOGs vs CATs

Dogs have owners, cats have staff. And so too with these two models for thinking about mobility.

DOGs are Dedicated or Owned Goods which means vehicles that are owned, leased, subscribed to or rented since they are dedicated to the use of a single individual. DOGs are loyal, waiting patiently for their owner when not in use and therefore generally reliable unless the specific asset fails. They tend to prefer the suburbs and the countryside, but in cities they have a tendency to pollute the sidewalk.

CATs are Common Asset Trips. These are all the kinds of trips that have a fleet of vehicles that support the service (including transit). CATs congregate most densely in cities, but are found almost everywhere when you know where to look. While most people will claim they prefer the loyalty of DOGs, they recognize the independence of CATs. CATs get around and don't have a particular loyalty, but are usually available just when you need them so long as you're willing to pay them something in exchange. They tend to be nimble and adaptable and also cleaner, faster and more efficient.

Chunk DOG card, "Am I in your way? Or is it you who are in my way?"; he represents an SUV; "Owner guidelines: A peerless decathlete, big and friendly, so long as you stay on his good side. But watch out, if you get on the wrong side of him, he's sometimes meaner than he intends to be."
Buddy DOG card, "His life is spent patiently waiting for you to return"; he represents a Toyota Corolla; "Owner guidelines: Efficient and reliable, well bred and generally content. Dreams of walks along the beach, but mostly just sees the blocks around your home and office."
Grunt DOG card, "Big dog in the place to be (yo) Big dog in the place to be"; he represents a pickup truck; "Owner guidelines: Shaped for heavy duty work but frustrated to be trapped in the midlife crisis of its owner with its primary form of exercise to act as an emotional support."
Tika DOG card, "Love it, couldn't wear it"; she represents a luxury sports car; "Owner guidelines: This is one high maintenance bitch. Sleeps the vast majority of the time and eats high carb diet which is expended prodigally. Quite fragile, but looks stunning."
Claus DOG card, "Wake up and smell the routine"; he represents a delivery van; "Owner guidelines: Strong, sometimes stubborn. Quite square and can carry a lot. Built to get things done and relatively easy to train. Can work alone or hunt in packs."
Juno DOG card, "Daughter of time, grandchild of the earth"; she represents a cargo e-bike; "Owner guidelines: Some call her skinning, other call her sleek. Smart, responsive, good at playing fetch. Suffers from none of the pretensions of a purebred."
Samba CAT card, "I will consume you in my prime"; he represents an e-commerce delivery; "Staffing instructions: An Amazonian creature singularly focused on overpowering and consuming competitors. Ruthlessly efficient. Makes you dance to its beat and laughs deliriously while you do so."
Chester CAT card, "I been hustling all day, thisaway thataway thru canals and alleyways"; he represents food delivery; "Staffing instructions: Attentive and eager to give you what you want, but not always successful especially if what you value is warmth. Slightly frazzled."
Max CAT card, "I will submit my rating once I'm done with you"; he represents a ridehailing vehicle; "Staffing instructions: Sometimes overly communicative while at other times simply doesn't understand you (but will try very hard). Very clean and has the faint smell of Febreze."
Scoota CAT card, "Me little, sometimes i just fall over on my side"; she represents an electric kick scooter; "Staffing instructions: Needy. Must be constantly fed or becomes unresponsive. Sometimes acts out and causes scratches. Short lifetime, but compensates with high energy and playfulness."
Martha CAT card, "I've been waiting for you. Or is it you who've been waiting for me?"; she represents a bus; "Staffing instructions: Portly and congenial, but prone to wild mood swings. Sometimes scoots off just as you approach and at other times will stand around impassively or amble away slowly."
Ernesto CAT card, "'I will never support big corporations as they want people to conform to their norms' (sent via iPhone)"; he represents light rail; "Staffing instructions: Organic, sustainable, on the right side of history. Has a clear sense of direction, but needs a lot of support to stay on track."
Roamio CAT card, "What's in a name? That which we call food deliver'd / By any other word would taste as good"; it represents a sidewalk delivery drone; "Staffing instructions: This little fluffball comes to you when you call but doesn't hang around for long. Occasionally gets stuck in a corner and needs to be coaxed out."
Glory CAT card, "I am the truth, the way and the life. No one will get anywhere if not by me"; they represents an autonomous vehicle; "Staffing instructions: Perfect. In the future. When you play this card, you automatically win."
The Next Big Thing CAT card, it represents the next big thing; "Staffing instructions: This card imitates a card already in play, bud adds +1 to each utility property."
Shrödinger's CAT card, "WANTED: Dead and alive"; they represent a complicated philosophical problem; "While in play, at the start of each turn, flip a coin: - if heads, draw two cards from the investment pile; if tails: discard your hand"
Drawing of archetype DOGs and CATs cards
The trip decision matrix shows how consumers make trip purchasing decisions: the requirements for a trip (distance, urgency, regularity, cargo and comfort) less the opportunity and inconvenience costs of making the trip combine to determine what consumer needs and how much they will pay for it; the consumer weighs these requirements against the available options based on how their corresponding utility properties stack up against the trip requirements and the cost of the trip
A visual representation of the four types of infrastructure networks: Vehicle space (purple), pedestrian space (green), transit space (blue) and micromobility space (yellow)
Drawing of two lego blocks, one representing battery electric and the other representing hydrogen fuel cell technology
Drawing of three lego blocks, the first representing silicon, the second representing software and the third representing connectivity
Drawing of two lego blocks, one representing autonomy and the other representing teleoperation
Battery Electric card, Type: Energy
Hydrogen Fuel Cell card, Type: Energy
Silicon card, Type: Digitization
Software card, Type: Digitization
Connectivity card, Type: Digitization
Autonomy card, Type: Automation
Teleoperation card, Type: Automation
Regulatory intervention card, "Return up to two target DOG or CAT cards to player's deck and shuffle the deck"

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